Lower Alcohol Content Increasing Inclination towards Hard Teaĭuring and post pandemic, several hard tea manufacturers have emerged in North America, especially in the U.S. Regional Players Attracting Consumer Base for Hard Teas in North America? Share Specifics with Me Country-wise Analysis Thus, despite of the wide range of ABV’s present in the market, hard tea manufacturers are planning to reduce the alcohol content and make the essence of tea stronger to suit the taste of a wider consumer base. The quantity of alcohol in teas too is a major concern for consumers. Hard tea manufacturers are grappling with the production quantity and distribution of hard tea as it is still a comparatively newer concept in certain geographical locations. Key Challenges/Restraints to Hard Tea Industry Growth Thus, the healthy nature of hard teas is positively influencing the demand for the same. Hard tea companies are offering non-GMO and no preservatives hard teas which have 100 calories. The health benefits of hard teas are escalating the sales of the same.Ĭonsumption of hard teas reduces the risk of heart diseases, stroke and diabetes. Increase in health consciousness across all age groups, especially the younger generation has led to manufacturers producing sugar-free hard teas. Health Benefits Escalating Sales of Hard Tea All these factors are expected to propel the demand for hard teas in the future. Furthermore, manufacturers are focusing to launch region specific hard teas to offer consumers a taste of locally sourced hard teas. In addition, the combination of tea with vodka, wine or beer is attracting consumers to invest in hard tea. Manufacturers of hard tea are experimenting with hard tea by adding a variety of fresh fruit flavors such as citrus fruits and berries that are organic. Consumers too have shown a growing inclination towards investing in hard tea as it is flavourful and consists lesser alcohol content. This has led to manufacturers offering alcohol-based tea or popularly known as hard tea. This is owing to the desire of becoming healthier and keeping track of alcohol intake. The overall fast-paced lifestyle has led to people consuming alcohol in lesser quantities. Key Factors Driving Hard Tea Market Growthįlavourful Hard Teas Attracting Consumer Base Thus, the hard tea market is expected to garner a market value of US$ 19 Billion in the assessment period 2022-2032, expanding 9.5x. Moreover, hard tea companies are making their social media presence stronger to reach a wider consumer base. With experimentation of new flavors and penetration of regional and international players across different geographical locations, the demand for hard tea is expected to grow in the upcoming years. Moreover, most consumers were trying and getting acquired to the tase of hard tea. The hard tea market generated a market value of US$ 1.6 Billion in 2021. Historically from 2017 to 2021, the hard tea market observed a mild growth owing to the pandemic. This, in turn, is attracting consumers to invest in hard teas.ĭemand Analysis of Hard Tea from 2017 to 2021 Vs Market Projections for 2022 to 2032 Manufacturers of hard tea are experimenting with hard tea by adding vodka and wine with citrus fruits or berries. This has led to the increasing sales of hard tea. Report AttributesĬonsumers are showing a growing preference towards investing in beverages that have lower alcohol-based content. Thus, the global hard tea market is expected to create an absolute dollar opportunity of US$ 17 Billion in the forecast years 2022-2032.įrom 2021 to 2022, a Y-o-Y growth rate of 25% is expected, growing from its previous valuation of US$ 1.6 Billion. The global hard tea market is expected to register a CAGR of 25.25% and will surpass the market value of US$ 19 Billion by 2032 from US$ 2 Billion from 2022.
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